FAQs

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Digital Marketing

How much is it for you to look at my site and tell me what I need?

Absolutely nothing. And on top of that, you won’t be hounded afterwards, or placed into a drip campaign that clutters up your inbox. You just get a clear idea of what your site needs and how to do it, whether it’s with us or someone else. Simply contact us to get started.

How much are your Success Plans?

Most agencies avoid this question and hide behind the old, “every company is different, contact us for pricing” excuse. And while that is true, and we would never just offer a blanket cost with a “buy now” button, we can certainly give you some idea of our rates.

Unless it’s a hyper-local campaign, we generally start our Success Plans out with a budget of $1750 or greater. We’ve found that a spend less than that usually provides results a little too slowly for most. Getting results is a major budget factor (the bigger the spend, the quicker we can produce results), but other factors can include:

  • Size of market – local, regional, national, international?
  • Quantity and quality of competition
  • Target demographics
  • Conversion expectations

For a more in-depth look at this topic, see our blog article on digital marketing costs.

What makes ForeFront Web “different”?

One of the biggest things is the fact that we were doing SEO work before that acronym was really even in use. To say we are experienced is an understatement. We’ve seen every algorithm update, every “new” technique, and have done it all (except black hat work – never). But our real advantage lies in the way we approach our work – 100% bespoke with an inordinate amount of physical time spent on each campaign. You might retain us for paid search or SEO (or both, and more) but you’ll always get more, from the handcrafted reports to the borderline maniacal oversight.

Paid Search

How do you determine the budget that is needed for our campaigns to be successful?

We use industry tools, including search trends and the performance & keyword planner by Google, to determine the market and price for the keywords we’re targeting. This will let us know a broad range of results (clicks, impressions, conversions) we may be able to expect in accordance with our daily/monthly spends. From there, we can focus on the human element to ensure our clickthrough rates are high and work our magic to nurture the campaign and bring our CPC below the industry average. 

Can you take over the management of my existing campaigns or will you need to rebuild the campaigns?

In most cases, we can take over the management with minimal effort.

Our initial task is to do a health check of the existing campaigns. Once we complete an audit, we’ll be able to determine if we can simply optimize the foundation of the campaigns that have already been created, or if there is an opportunity to maximize performance by building the campaigns from the ground up.

Do you only work with Google Ads?

Not at all. We are a certified Google Ads partner, but our crew is equally adept at all facets of paid search. This includes:

  • Social Media ads
  • Display Ads
  • Google Shopping
  • Native Ads
  • Local service ads
  • Remarketing/Retargeting
  • Video ads

Contact us to learn more.

SEO

How will I know it’s working?

The most obvious sign will be a gradual increase in keyword rankings. We’ll track and report on a handful of phrases, and as they increase, other peripheral phrases will increase as well. All of this adds up to more traffic to your site.

But, that’s only half the battle. Once you get that increased traffic, our team jumps back in and makes sure engagement and conversion is happening. After all, any agency can get people to your site, but it’s what they do there that counts!

We will provide all this data to you using both a dashboard (that you can refer to anytime) as well as handcrafted, easy to understand reports.

How long does it take to get results?

We have had campaigns with amazing results in as little as one week. BUT…keep in mind that “amazing results” means vastly different things within different projects. For a brand new site with zero rankings, just getting indexed and seeing keywords climb hits that button, while on a mature site getting a keyword to go from #12 to #3 might be a quick win.

But to set fair expectations, organic SEO takes time. It can be months before you see the full effect of what we do. That doesn’t mean you won’t see incremental improvement (you will), it just means that it can take a while to knock out tough competitors. Rest assured, you’ll get clear, no bull reporting each month so you will always know what’s happening.

Web Design

What is headless CMS?

Just about all content management systems add a LOT of code, which in turn slows down the site. Add a feature-heavy theme and your site will likely fail the Core Web Vitals tests. That will have a huge negative effect on your SEO.

A headless CMS separates all that heavy code from what is actually being pushed to the web. So you get all the convenience of a CMS without any of the slow speeds and code bloat. Here at ForeFront we spent over a year developing our own headless CMS system, and it’s crazy fast. This site was built using it, feel free to test it out!

Contact us for your headless CMS website.

How much do your websites cost?

This is a tough one to answer succinctly. There are so many factors involved; and it’s a little like asking how much a house costs.

We have a full blog article on this, which you can find here. But here’s an excerpt that might help:

…but bear in mind that there are many factors that can skew these numbers!

Small website: ~ 10 pages, custom design
$5,000 – $10,000

Business website/basic eCommerce website: ~ 30 pages, custom design, mobile optimized, on-page SEO
$15,000 – $30,000

Professional website: ~ 40+ pages, custom design, content strategy, SEO
$35,000 – ?

Didn’t answer your questions?

Reach out today and we’ll get you the answers you need!

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