How do you determine the budget that is needed for our campaigns to be successful?

We use industry tools, including search trends and the performance & keyword planner by Google, to determine the market and price for the keywords we’re targeting. This will let us know a broad range of results (clicks, impressions, conversions) we may be able to expect in accordance with our daily/monthly spends. From there, we can focus on the human element to ensure our clickthrough rates are high and work our magic to nurture the campaign and bring our CPC below the industry average.