The Problem With All the So-Called SEO Experts
Ads is Google’s biggest moneymaker – and the reason that Alphabet’s stock is consistently trading for more than $1000 per share. So it stands to reason that Google would make it as easy as possible to establish and run a campaign. There are keyword suggestion tools, automated processes, and more – all there at the click of a button.
It’s so simple that some people who have launched an automated campaign then consider themselves SEO gurus, and worse, decide to take their new-found talent to the streets. Unfortunately, it’s a little like building a car with Legos and calling yourself a mechanic.
Have YOU had a bad experience with Pay Per Click ads? Sadly, you are not alone. In fact, you are in the majority. There are more hucksters out there (and yes, even some with Google badges) than there are legit experts. Hit us up, and we’ll gladly provide you a free list of questions you can ask so you’ll know if you’re dealing with a guru or a wannabe.
So What Makes ForeFront Web Different?
Anyone can set up an Google Ads campaign and throw money at it. But what’s the point in paying for premium placement if you aren’t generating premium leads?
We build our keyword target list by hand – not based on some keyword suggestion tool that adds high traffic keywords that will inflate your stats (and make us look good) but not increase your conversions.
We know how to uncover those high KEI (keyword effectiveness index) keywords that will bring directed traffic to your site and maximize your spend at the same time. We can even reverse engineer your competition and beat them at their own game.
There is no “set it and forget it” here. We constantly monitor our campaigns and adjust them as needed. And it’s done by hand by an actual person in our Dublin office, not via an automated program or outsourced labor.
You’ll see clear results with our no-nonsense reporting, direct from your personal account rep. And we’ll adjust that reporting to your liking, so you get exactly the metrics you are looking for with minimal fuss.
Our PPC Toolbox:
What’s It Going To Take To Rake In The Leads?
Service-based industries thrive with click-to-call CTAs. B2B companies need a more tailored approach, often resulting in the creation of a conversion-driven landing page.
We’ll do all the research, craft the campaign foundation and implement the most cost-effective strategy – whatever it takes to get those quality form submissions and calls!
Transparent Monthly Reporting: Know Exactly Where Your Money Is Going
- The biggest complaint we hear from new clients?
The old company didn’t tell them what they were doing.
- The second-biggest complaint?
What they were doing just didn’t work.
With ForeFront Web, each month, you’ll receive a report that spells out exactly where your digital marketing dollars went, what the results were and how we’ll modify the campaign to generate more leads moving forward. The best part? We’re right here in Columbus, Ohio, so you can give us a call anytime and talk to the people actually doing the work!
PPC Experts Helping You Get More Clicks for Your Cash
You know where you need to be – and you need to be there yesterday. Paid search can get you there now. Our PPC and Google Ads management services are designed to get you immediate, above-the-fold placement for top search terms. And we’ll continue to modify your campaign to make sure you’re always making the most of your money, whether you’re using Google, Facebook, Instagram, retargeting or elsewhere!
For Our Nonprofit Friends: Nonprofit Google Ads Management
Google Ads offers stipends for qualifying charitable/nonprofit organizations. Sounds great, right? Of course it is – free advertising dollars! To qualify, though, you must work within the confines of the Grants for Nonprofit Organizations guidelines. That means no selected keyword can cost more than $2, each phrase must be above a select Click-Through Rate (CTR) threshold, and you must employ all applicable tools and fill out all available fields. You’ve got to work for that free money.
Luckily, we actively manage top-level, nonprofit Google Ads campaigns – and we know all the tricks of the trade! Don’t let your Google Grants account go dormant.Propel Your Organization to the Next Level
Display advertising has proven to increase traffic to websites by 300 percent
answer your questions?
Browse our FAQs on Paid Search
Do you only work with Google Ads?
Not at all. We are a certified Google Ads partner, but our crew is equally adept at all facets of paid search. This includes:
- Social Media ads
- Display Ads
- Google Shopping
- Native Ads
- Local service ads
- Video ads
Contact us to learn more.
Can you take over the management of my existing campaigns or will you need to rebuild the campaigns?
In most cases, we can take over the management with minimal effort.
Our initial task is to do a health check of the existing campaigns. Once we complete an audit, we’ll be able to determine if we can simply optimize the foundation of the campaigns that have already been created, or if there is an opportunity to maximize performance by building the campaigns from the ground up.
How do you determine the budget that is needed for our campaigns to be successful?
We use industry tools, including search trends and the performance & keyword planner by Google, to determine the market and price for the keywords we’re targeting. This will let us know a broad range of results (clicks, impressions, conversions) we may be able to expect in accordance with our daily/monthly spends. From there, we can focus on the human element to ensure our clickthrough rates are high and work our magic to nurture the campaign and bring our CPC below the industry average.
Have additional questions about our paid search management services and campaigns?