Is Organic SEO better than Paid Search?

Both can be effective methods of driving traffic to a website. Paid search does have an advantage in that you can get very precise about the audience you are targeting, when you try to reach them, and many other variables. But it’s hard to argue with the effectiveness of a well-done organic SEO campaign. Most people are conditioned to ignore the paid search listings, and to skip right to the “regular” (organic) results. Think about your own habits – how often do you click the ads or paid listings? And what is your trust level with those results? When we run a full digital marketing campaign, we will often incorporate a strategy that includes both organic and paid search. But we do this with an eye to eventually dial back that paid search spend as the organic rankings take over – increasing your ROI year after year.