FAQs: Paid Search
How do you determine the budget that is needed for our campaigns to be successful?
We use industry tools, including search trends and the performance & keyword planner by Google, to determine the market and price for the keywords we’re targeting. This will let us know a broad range of results (clicks, impressions, conversions) we may be able to expect in accordance with our daily/monthly spends. From there, we can focus on the human element to ensure our clickthrough rates are high and work our magic to nurture the campaign and bring our CPC below the industry average.
Can you take over the management of my existing campaigns or will you need to rebuild the campaigns?
In most cases, we can take over the management with minimal effort. Our initial task is to do a health check of the existing campaigns. Once we complete an audit, we’ll be able to determine if we can simply optimize the foundation of the campaigns that have already been created, or if there is an opportunity to maximize performance by building the campaigns from the ground up.
Do you only work with Google Ads?
Not at all. We are a certified Google Ads partner, but our crew is equally adept at all facets of paid search. This includes:
- Social Media ads
- Display Ads
- Google Shopping
- Native Ads
- Local service ads
- Video ads