Capital Choice Office Furniture

Crafting a Smooth Digital Workspace for Capital Choice Office Furniture

When Capital Choice Office Furniture asked us to give their website a facelift, we were ready to roll up our sleeves. We’ve worked with them for years on the digital marketing front, so we knew exactly what they needed: higher conversions, more sales, and a website as polished as the office spaces they furnish.

Our approach was simple: create a cleaner, more informative site that showcases their stellar furniture selection and other services without overwhelming visitors. From streamlining inventory management to adding sleek new furniture catalog pages, we made sure their products—new and used—are easy to browse and even easier to start the purchasing process. Plus, with a focus on branding and user experience, every page looks sharp and consistent, whether you’re checking out the latest office chairs or browsing their impressive project portfolio.

The real magic happened behind the scenes. We built a custom backend that makes it effortless for their team to add products, share success stories, and update their site. Need to showcase a stylish office renovation? No problem. Want to update the furniture lineup? Done in a snap. We made sure the site’s structure is as functional as the office layouts they design.

We also boosted their resource sections, adding office design tips, furniture moving guides, and even a fun quiz section. Because Capital Choice’s service is truly “next to none,” we made sure their site reflected that with streamlined marketing pages, easy navigation, and conversion opportunities throughout.

Capital Choice now has a website that works as hard as they do—designed to showcase their furniture and boost their business while making their job easier. From the first meeting to the final touches, we were there every step of the way, making sure their online presence is as organized and professional as the office spaces they create.