Falco, Smith & Kelley

Crafting a Digital Presence for a Real Estate Legacy

Falco, Smith & Kelley, Ltd., a 70-year-old Central Ohio property developer, is highly respected in the community but needed a website to reflect its rich history and expertise. They approached us to create the company’s first website: one that creates a credible online presence while showcasing its services and telling the story of its respected brand and team.

Our mission was clear: create a website that not only showcases what they do but also instills credibility. We focused on telling the story of their highly respected brand and team while highlighting their services and projects. A special emphasis was placed on creating an easy way for the Falco, Smith & Kelley team to post and manage properties for lease and sale. We delivered a fully customized website with a fresh logo and branding embodying their legacy. Our team immersed itself in the history and story behind Falco, Smith & Kelley to make the website as authentic as possible for their small and highly respected, experienced team. The result is an easily navigable, informative site that strikes a balance between being comforting and professional. It adds another level of credibility, sharing their experience and expertise while aiding in real estate listings and future development activities.