FAQs: SEO

We had a bad experience with another SEO agency; how can we be sure we won’t have the same issues?

The answer here might be surprising, but our extensive discovery process has been honed to identify potential pitfall areas and address them before we even get to work. We talk a lot about our 20+ years of experience, and this is a key area in which it pays off. You’ll be no one’s guinea pig; we’ve been through it all with previous clients and two decades of trials and errors. We’ve created a system that provides high ROI, clear deliverables, reasonable goals, milestones, tracking and reporting, and it’s a proven formula that has withstood the test of time.

That being said, we’ll want to make sure we fully understand how your previous agency didn’t live up to expectations, and make sure we’re the right fit to get you what you need. Simply contact us to get the conversation started.

Is Organic SEO better than Paid Search?

Both can be effective methods of driving traffic to a website. Paid search does have an advantage in that you can get very precise about the audience you are targeting, when you try to reach them, and many other variables. But it’s hard to argue with the effectiveness of a well-done organic SEO campaign.

Most people are conditioned to ignore the paid search listings, and to skip right to the “regular” (organic) results. Think about your own habits – how often do you click the ads or paid listings? And what is your trust level with those results?

When we run a full digital marketing campaign, we will often incorporate a strategy that includes both organic and paid search. But we do this with an eye to eventually dial back that paid search spend as the organic rankings take over – increasing your ROI year after year.

How will I know it’s working?

The most obvious sign will be a gradual increase in keyword rankings. We’ll track and report on a handful of phrases, and as they increase, other peripheral phrases will increase as well. All of this adds up to more traffic to your site.

But, that’s only half the battle. Once you get that increased traffic, our team jumps back in and makes sure engagement and conversion is happening. After all, any agency can get people to your site, but it’s what they do there that counts!

We will provide all this data to you using both a dashboard (that you can refer to anytime) as well as handcrafted, easy to understand reports.

How long does it take to get results?

We have had campaigns with amazing results in as little as one week. BUT…keep in mind that “amazing results” means vastly different things within different projects. For a brand new site with zero rankings, just getting indexed and seeing keywords climb hits that button, while on a mature site getting a keyword to go from #12 to #3 might be a quick win.

But to set fair expectations, organic SEO takes time. It can be months before you see the full effect of what we do. That doesn’t mean you won’t see incremental improvement (you will), it just means that it can take a while to knock out tough competitors. Rest assured, you’ll get clear, no bull reporting each month so you will always know what’s happening.

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