Arc Solutions
Driving Ecommerce Growth Through a Data-Led SEO Strategy
How ForeFront Web Helped Arc Solutions Grow Organic Shopify Revenue
Arc Solutions partnered with ForeFront Web to strengthen its organic search presence and turn SEO performance into measurable ecommerce growth. Using an online growth platform to guide research, competitive analysis, and ongoing optimization, ForeFront Web helped the Shopify retailer create a more focused strategy for attracting high-intent customers through search.
The Challenge
Arc Solutions needed to improve visibility in organic search and better understand which SEO efforts were contributing to ecommerce revenue. In a competitive online retail landscape, the company needed a clear way to identify valuable keyword opportunities, monitor performance against competitors, and prioritize work that could drive qualified traffic to its Shopify store.
The goal was not simply to increase rankings, it was to connect search visibility with meaningful business outcomes, including organic revenue growth.
Our Approach
ForeFront Web used a central SEO research and reporting platform to inform the agency’s strategy for Arc Solutions. The work focused on uncovering search opportunities, evaluating the competitive landscape, and aligning optimization efforts with the products and topics prospective customers were actively searching for.
By using data to guide ongoing SEO decisions, ForeFront Web was able to prioritize opportunities with the potential to increase qualified organic traffic and support revenue growth within Arc Solutions’ Shopify storefront. These insights helped the team connect keyword visibility and search performance to the client’s ecommerce goals.
The Results
Over an 11-month period, Arc Solutions achieved a **71% increase in Shopify revenue from organic search**. The results demonstrate the value of a strategic, measurement-driven approach to SEO, one that looks beyond rankings alone and focuses on the business impact of better search visibility.
What We Designed & Built
What We Delivered
SEO research and opportunity analysis
Keyword research and search-intent strategy
Competitor visibility analysis
Organic performance monitoring and reporting
Ecommerce-focused SEO recommendations for Shopify
Ongoing optimization informed by data pulled from Semrush
The Impact
The campaign gave Arc Solutions a clearer path from SEO activity to ecommerce performance. By focusing on the search terms, competitive insights, and optimization opportunities most relevant to its customers, the company improved its ability to attract organic traffic that converts.
The 71% increase in organic Shopify revenue reflects a scalable approach to ecommerce SEO, one built around informed decisions, consistent optimization, and a clear connection between search strategy and business growth.