Pacific Environment
Building a Scalable Digital Platform for Pacific Environment
How Pacific Environment Elevated Its Mission Online
Pacific Environment partnered with ForeFront Web to redesign its website and better support its mission to connect, catalyze, and inspire action for people and the planet. The new site was designed to help the organization engage funders, decision-makers, individual donors, and online supporters with a clearer, more effective digital experience.
The Challenge
Pacific Environment needed a brand refresh and website redesign that would better align its digital presence with the strength of its mission. The existing ecosystem included multiple web properties, so the project also needed to improve site structure, navigation, and content strategy across the organization’s audience needs.
Our Approach
ForeFront Web’s process centered on discovery, content optimization, design, development, delivery, and launch. The team began with audience and site research, including analytics, Search Console, content auditing, and competitor analysis, then moved into a content-first design process built in WordPress with custom programming rather than a pre-made theme.
The project also included up to three contact forms, a resource library, multilingual translation support for select pages, CMS training, redirect planning, GA4 installation, and launch testing across browsers and mobile devices.
Results
The redesigned Pacific Environment website was recognized with two Award of Excellence honors from the Communicator Awards: General – Non-Profit and Features – Website Redesign. Pacific Environment noted that the project was a collaborative effort led with ForeFront Web and supported by internal staff throughout content development, review, and testing.
What We Designed & Built
Impact
The new site gives Pacific Environment a stronger platform for storytelling, advocacy, and supporter engagement. It also provides a more scalable and accessible digital foundation that can support future growth, content expansion, and ongoing marketing efforts.
“ForeFront Web helped Pacific Environment create a modern, mission-aligned website designed to engage supporters and strengthen digital storytelling.” – Quote Attribution